Halsey is a multi-talented, Grammy-nominated artist, whose musical style can be aptly described as raw, outspoken, and experimental. Their album “Manic” reflects these qualities; lyrically, it addresses Halsey’s struggle with bipolar disorder and dabbles in various music genres. Halsey describes this album as a busy “less dystopian fantasy world” and gives listeners an intimate look into their thoughts, feelings, and personal struggles.  The design strategy for this brand campaign was to create pieces that still spoke to the album’s voice and Halsey’s avant-garde aesthetic while simultaneously offering a new and different interpretation.