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Southwest Airlines

Southwest Airlines provides simple, affordable, and effortless travel – they are able to get to the essence of what customers want and need for comfortable and efficient travel by focusing more on the overall experience as opposed to the amenities.  Southwest has maintained a consistent customer base and brand image over the years. The strategy for this project was to give them a youthful, modern update to reach a younger audience, while still staying true to their brand image, core values, and demographic. 

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